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The Keratin Smooth range, from TRESemmé
With apparently a third of British women wanting products that smooth and straighten their hair, TRESemmé has brought out its own take on the keratin revolution.
While keratin treatments have been available in-salon for a number of years, more and more haircare brands, both luxury and high street, are investing in keratin technology to make smoother hair a reality at home. Although the results are more short-lived than an in-salon treatment (lasting up to three months), these new treatments are aimed at women that want total smoothness for a particular occasion, or a night out. Infused with keratin and gentle enough to use on colour-treated hair, the new four-product range (shampoo, conditioner, masque and shine spray) promises to repair hair and keep it looking smooth for 48 hours.
Available from July 2012